Boat Mom is a local female owned business that focuses on boating safety and instruction specifically for women. The client requested a full branding package that includes custom logos, color palette, and a cohesive font pairing. This branding board represents all of the design elements the client received in the off-boarding process.

The logos provide a simple yet sophisticated vibe that the client was aiming towards. The navy blue and hot pink color palette was also requested by the client and gives the graphics a feminine touch that would attract a female centric audience. The “Admirals In Action” badges were additional deliverables used for promoting her boating safety class of the same name.